Angélica Portillo
@rubineredc
Mexican, but Poblana* by birth and Chilanga by heart. I was born on the first posada, December 16th.
I am an art director and creative focused on the Hispanic market in the U.S., with a career entirely built in Mexico. I am a proud alumna of the Instituto Nacional de Bellas Artes, holding a Bachelor's Degree in Creativity and Advertising.
I am an art director and creative focused on the Hispanic market in the U.S., with a career entirely built in Mexico. I am a proud alumna of the Instituto Nacional de Bellas Artes, holding a Bachelor's Degree in Creativity and Advertising.
I have experience in both online and offline communication, working primarily with retail, food, and beverage brands.
I love playing softball, running, biking, and caring for plants. This passion led me to create @tuplantone, an Instagram profile featuring a curated catalog of plants.
The most important thing in my life—and the reason I work—is my dogs!
Based in California, US.
FOLLOW ME:
My first experience with advertising started on a cold morning in January 2012 as a junior art director at HAVAS. There, I gained invaluable experience working with brands such as CIE, CONAGUA, Garat Coffee, and EPura for over two years. Then I decided to move forward with one goal: winning a Cannes Lion.
That was one of the reasons I decided to apply at Ogilvy & Mather, and in November 2012, I started working at Ogilvy Action as a senior art director. I collaborated with brands such as BAT, Coca-Cola, Nestlé, and Tequila Cazadores.During that time, I sent my first entries—two pieces for Scrabble—to Cannes Lions. However, after ten months, I was looking for new challenges.
I then joined Olabuenaga Chemistry as second-in-command, working for one year with brands like Tecate, Emperador, and Chokis.
After that, I spent time at Nazca Saatchi & Saatchi as Associate Creative Director, leading campaigns for digital platforms and brands such as Ariel, Escudo, and Subway.
In November 2014, I returned to Ogilvy & Mather, where I participated in national and international projects, competitions, and campaigns. I worked with clients such as Liverpool, Mazda, Kimberly Clark, Pfizer, Tecate, and Coca-Cola, among others.
In 2017, I moved to Monterrey to join A2020 as Creative Director. Alongside my team, we developed campaigns for brands like Oscar Mayer, BMW HR, Cerveza Superior, Cremas Norteñita, Pizzas Fud, Sugerencias del Chef, and El Cazo, all part of Sigma Group.
Sparkling brought me back to CDMX to work with Esteban Sacco and Rafa Barthaburu. I managed brands like Mabe, GE Profile, GE Appliances, and iomabe across Latin America. On the digital side, I worked with Twinings and Conagra Foods (Del Monte, Act II, and Hunt’s). The Act II campaign, “Gol de Palomita” (Popcorn Goal), was one of the most-viewed ads on YouTube.
In 2018, I joined Isobar, a 100% digital agency, as Creative Director. I worked on projects for brands like The Kraken Rum (online and offline), Bodega Aurrera—one of Mexico's most beloved brands—Aerie, American Eagle, Vittorio Forti, Sigma Alimentos USA, Coca-Cola, Amazon Music, Cinépolis, Krups, T-fal, Essity, William Grant & Sons, and Coffee-mate. Some key campaigns included Ilusión, Santa Clara, Uber Eats (for the Super Bowl), and Forever 21.
During this time, I was featured in a Grupo Expansión article in 2019, which you can read [here].
Almost two years ago, I moved to Costa Mesa, California, to join Casanova//McCann, the most awarded Hispanic agency in Cannes for two consecutive years. Today, I work with clients like USPS, Brady, Coca-Cola, Pernod Ricard, NY Lotto, Sigma Alimentos USA, MasterCard, Lysol, and Chick-fil-A.
I love telling emotional stories through art direction—it’s one of my defining traits.
My work has been recognized at major advertising festivals, including Cannes Lions, El Sol de San Sebastián, Clio, El Ojo de Iberoamérica, IAB, and Círculo Creativo de México.
Additionally, I have served as a jury member at Mexico’s most important advertising festival, Círculo Creativo. Internationally, I’ve judged the International Wina Awards and The Gerety Awards.
In December 2023, I graduated from the "Diplomado en Diseño y Producción Tipográfica" from Tipografilia.
For two consecutive years (2023 and 2024), I’ve had the honor of being part of the jury for FIAP.
In my free time, I love designing and creating sets for TVCs or photography. I’ve worked behind the scenes on art direction for brands like Nespresso, Suburbia, Great Value, and Nutrisa.
In the past fall, I've received my certification in Generative AI from A's.
I had the privilege of being a mentor on Bendita Carpeta, a powerful platform that empowers the new generation of creatives.
I love to chat about AI, so I was invited to write an article about it. Sorry, it is in Spanish...
Here you can read more about the last campaign I was honored to be part of and the point of view of my creative team.
Thanks for stopping by!
