The challenge was to keep a decades-old campaign relevant and make it resonate with Hispanic audiences. The answer: cows disrupting situations that feel true to our culture. Barbershop celebrates the barbershop as a social hub in the community, while Chicken Dance turns a playful dance into a shared cultural wink. In both, the brand taps into familiar Latino moments to reinforce its core message with wit: when you choose chicken, you choose Chick-fil-A.