Mi amor Margarita by The Glenlivet.

Working with the General Market is always a challenge, especially when it comes to culturally significant dates like Cinco de Mayo. How do you create something original without falling into clichés? With Mi Amor Margarita, we didn’t just craft a special cocktail for the occasion—we gave it an authentic and sophisticated twist, perfectly aligned with The Glenlivet’s spirit. From concept to production, we were involved in every step, ensuring that every detail reflected the brand’s elegance while capturing the bold, vibrant flavors that resonate with Hispanic audiences. The result: a special edition cocktail that pays tribute to the celebration with a Hispanic cue, without compromising The Glenlivet’s premium essence.